At Flotiq, we’re passionate about creating high-quality, SEO-optimized content that resonates with our audience. In this blog post, I’ll take you behind the scenes to show exactly how we created one of our most successful articles: “FromGatsby to Next.js: Why We Migrated Our Blog and How You Can Too.” This process is not just about writing an article; it’s a comprehensive, structured workflow that ensures our content performs well in search engines and provides real value to our readers. At the end of this post, you’ll find a video where I walk you through the process step-by-step.

Our Content Creation Process

Step 1: Define Article Objective

We start every article with a clear purpose. For this piece, the objective was to share our experience migrating the Flotiq blog from Gatsby to Next.js while providing actionable insights for developers facing similar challenges.

• Initial Title: “From Gatsby to Next.js: Why We Migrated Our Blog and How You Can Too.”
• Scenario: A detailed guide discussing the migration process, highlighting benefits, challenges, and practical advice.

Step 2: SEO Research and Recommendations

Using SEO tools, we analyzed the competition and identified high-value keywords like Gatsby to Next.js migration. We also determined the ideal word count, suggested headers, and refined the title for search optimization.

Step 3: Content Creation

With the research complete, we wrote the article in Google Docs, following the outlined strategy. This step focused on crafting engaging, actionable content that addresses the needs of developers and technical teams.

Step 4: Publishing and Optimization

The finalized article was moved to Flotiq, where we formatted and enhanced it using the Surfer plugin. This tool helped us fine-tune keyword density, improve readability, and ensure alignment with best practices for on-page SEO.

Step 5: Post-Publication Monitoring

After publishing the article, we monitored its performance. We used the Indexing Status Plugin to confirm that the page was indexed by Google and tracked its ranking for the target keyword. We’re proud to say the article now ranks on the first page of Google for Gatsby to Next.js migration!

What’s in the Video?

In the video, I’ll walk you through the entire process, showing how we applied this framework to create the article. Here’s what you can expect:

1. Introduction

Brief explanation why this process is essential for our content strategy.

2. The Content Creation Process

I’ll present a graphic outlining our five-step process, emphasizing its importance and benefits.

3. Step-by-Step Showcase

• Google Docs Overview: You’ll see how we organized the initial article draft, including objectives and SEO suggestions.
• Migrating to Flotiq: I’ll demonstrate how we move content from Google Docs to Flotiq and use the Surfer plugin to optimize it.
• Publishing: Watch as I publish the article and ensure it meets all SEO standards.
• Indexing Status: I’ll show how we verify that the page is indexed in Google.
• Ranking Results: Finally, I’ll reveal the article ranking on the first page of Google for the target keyword.

4. Closing Thoughts

I’ll summarize the process, highlight key takeaways, and encourage viewers to explore Flotiq as their content management solution.

Watch the Video Now

This video isn’t just a tutorial—it’s a blueprint for creating high-performing content that combines strategic planning, powerful tools, and a results-driven mindset. If you want to create articles that rank high on Google and resonate with your audience, this process is a great place to start.

Have questions or want to share your thoughts? Write to me at [email protected]