Our Content Creation Process

Step 1: Define Article Objective
We start every article with a clear purpose. For this piece, the objective was to share our experience migrating the Flotiq blog from Gatsby to Next.js while providing actionable insights for developers facing similar challenges.
- Initial Title: “From Gatsby to Next.js: Why We Migrated Our Blog and How You Can Too.”
- Scenario: A detailed guide discussing the migration process, highlighting benefits, challenges, and practical advice.
Step 2: SEO Research and Recommendations
Using SEO tools, we analyzed the competition and identified high-value keywords like Gatsby to Next.js migration. We also determined the ideal word count, suggested headers, and refined the title for search optimization.
Step 3: Content Creation
With the research complete, we wrote the article in Google Docs, following the outlined strategy. This step focused on crafting engaging, actionable content that addresses the needs of developers and technical teams.
Step 4: Publishing and Optimization
The finalized article was moved to Flotiq, where we formatted and enhanced it using the Surfer plugin. This tool helped us fine-tune keyword density, improve readability, and ensure alignment with best practices for on-page SEO.
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