Use Netlify, Zapier and Gatsby to instantly deploy your Flotiq content


In this article, we'll setup an extremely powerful, yet totally effortless (and free!) deployment pipeline for your Gatsby websites. We'll use Netlify as a deployment target, so no servers required.


Gatsby is a static website generator. What that means is - your content won't update, unless you rebuild and redeploy your website. This might quickly become a bit of a pain if you're doing content updates often, or if the person doing these updates doesn't know how to rebuild your site.

You can easily set up GitHub hooks to update your website when your code changes, but that doesn't work for content changes.

Go explain to a copywriter that they need to gatsby build and npm run deploy every time they update the website's content!

What you want to have is an automated process that will publish the website once your content is updated.

This article covers step by step guide, how to:

  1. Setup your data source using a Gatsby Starter and Flotiq
  2. Setup your page deployment in Netlify
  3. Setup an automation workflow in Zapier

In the end - whenever you update your page content in Flotiq, Zapier will trigger deploy process in Netlify to make sure your site is up to date!

Let's dive deep.


  1. Netlify Account (free) Sign up for Netlify
  2. GitHub/Gitlab/Bitbucket account (free) Sign up for GitHub
  3. Zapier account (free) Sign up for Zapier
  4. Flotiq account (free) Register a Flotiq account here.

Grab one of our Gatsby Starters!

Head out to our Github repository and pick one of Gatsby starter projects. Let's use the popular Gatsby Recipes Starter.

gatsby new gatsby-starter-recipes
cd gatsby-starter-recipes

You can either build the Content Types yourself or use our predefined content

node ./example/importExample.js

This handy command will add 4 images and 2 recipes to your Flotiq account.

Each of our gatsby starters has a "Deploy to Netlify" button at the bottom of the README:

Deploy to Netlify button

Click it: Deploy

Configure your Netlify site deploy

You'll now see a 3-step configuration process, that involves:

  1. Connecting to your GitHub account
  2. Setting up required parameters for deploy
  3. Deploying your site

Connect to your provider in Netlify

Connect your GitHub account and head on to the next step.

In the next view, you will be prompted to enter 3 parameters:

  • Repository name - this is where Netlify will create a new repository for you.
  • Flotiq API url - enter:
  • Your Flotiq read-only API Key.

We advise that you always create a scoped API key. Its disposable nature makes it a safer choice. Learn more about Flotiq API Keys

Configure your build

After filling in all the fields, hit the Save & Deploy button and wait for your site to build.

That's all! You will be redirected to your Netlify dashboard. You can check the build logs by clicking here:

Netlify dashboard

Manage Netlify deploys using Zapier

By default, Netlify will observe any changes in your repository, so any push will trigger a build on Netlify. This is usually what you want because you might be pushing some new features to your website and you want them to automatically appear online.

But your website is not just the code in your repository. You want your content to be up to date too! We'll show you how to use Zapier to update your website every time you create new content.

  1. Log in to Zapier
  2. On your account dashboard, hover over the left sidebar and click Make a Zap or use our Zap Template to speed up the basic setup.

    Flotiq-Netlify Zap Template

  3. As a trigger application, choose Flotiq, and for the event New Content Object.

    Choose trigger app in Zapier

  4. Next, choose your Flotiq account and click Continue.

    Choose Flotiq Account in Zapier

  5. Choose your Content Type Definition from the list.

    Choose Content Type Definition from the list

  6. Click continue. You can skip the test phase and proceed to the next action.

  7. Choose Netlify as an action application, and Start deploy as an event.

    Choose action application

  8. Sign in to your Netlify account and proceed further.

    Choose your Netlify account

  9. Select your site from the list. Alternatively, you can choose to clear build cache, but it will increase the build time.

    Select site to be built

  10. In the last step, you can test if this action works properly. It will rebuild your site.

That's it

You're set! Click Turn the Zap On!. Now you can create a new entry in the Flotiq editor and see that your recipe will appear on your website in a moment.

Learn more about building powerful integrations with Zapier and Flotiq:

  1. More about Zapier Integrations in Flotiq

Or try one of the awesome Gatsby starters we've integrated with Flotiq:

  1. Build an e-commerce site using Gatsby, Flotiq and Snipcart
  2. Build a recipe website using Gatsby and Flotiq